Friday, April 22, 2011

after watching cathaypacific advertisement

There may be three factors in the advertisement ; male chauvinism, racism,the connection between the oppressed and oppressor.

1. There are not any women except stewardess in the advertisement. There may be implicit message on male chauvinism. The all male passengers sit on comfortable seats. The stewardess who may represent women serves for the males.
2. There are not any Asian or African except stewardness who is Asian woman
in the advertisement. There may be implicit message on racism or racial decrimination. The all white male passengers sit on comfortable seats. The stewardess who may represent non-white person serves for the whites.
3. There may be the connection between the oppressed and oppressor in the advertisement. The stewardess may represent the oppressed as a person who
serve for the dominant class according to hierachical social system. And
the male passengers may means the dominant class as opprssor.

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